The following is a press release issued by MQA and Universal Music Group.
LONDON AND SANTA MONICA | FEBRUARY 16, 2017 – Music technology organization MQA and Universal Music Group (UMG), the world-leader in music-primarily based entertainment, announced these days that the companies have entered into a multi-year agreement that will encode UMG’s comprehensive catalogue of master recordings in MQA’s industry-leading technology, promising to make some of the world’s most celebrated recordings available for the initial time in Hi-Res Audio streaming
Today’s announcement comes shortly after the launch of the cross-business advertising campaign “Stream the Studio”, launched at the 2017 Customer Electronics Show in Las Vegas and spearheaded by The DEG: the Digital Entertainment Group, to raise awareness of the advantages of Hi-Res Audio streaming.
Mike Jbara, CEO of MQA, commented, “We’re really pleased to be operating with Universal Music to obtain our objective of moving studio-top quality sound into the mainstream. Universal’s timeless catalogue and impressive artist roster will fuel music streaming solutions worldwide and enable the premium listening expertise for all music fans.”
Michael Nash, Executive Vice President of Digital Strategy at UMG, said, “The promise of Hi-Res Audio streaming is becoming a reality, with one particular service currently in the market place and several a lot more committed to launching this year. With MQA, we are functioning with a companion whose technologies is amongst the best solutions for streaming Hi-Res Audio, and one that does not ask music fans to compromise on sound high quality for convenience. We’re hunting forward to operating with Mike and his team at MQA to make our sector-leading roster of artists and recordings available to music fans in the highest good quality feasible.”
MQA – the award-winning technologies which delivers master high quality audio in a file little adequate to stream – debuted on international music and entertainment platform, TIDAL, at the starting of this year, and is also offered internationally on numerous music download services.
Utilizing pioneering scientific investigation into how men and women hear, the MQA group has created a technology that captures the sound of the original studio efficiency. The master MQA file is fully authenticated in the studio and is modest enough to stream, whilst also being backward compatible, so you can play MQA music on any device. MQA’s award-winning technologies is licensed by labels, music services and hardware makers worldwide and is certified by the RIAA. MQA is a UK-primarily based private organization.
For far more details visit www.mqa.co.uk
About Universal Music Group
Universal Music Group (UMG) is the world leader in music-primarily based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in far more than 60 countries. Featuring the most extensive catalog of recordings and songs across each musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially effective music in the globe. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and company models in order to broaden artistic and industrial possibilities for our artists and produce new experiences for fans. Universal Music Group is a Vivendi business. Locate out far more at: http://www.universalmusic.com